Seasonal paid campaign designed to generate qualified residential and commercial consultation leads during peak holiday demand.
Christmas Decor SE
Lead Generation Campign
Results
155
Qualified Leads
$14.95
Cost Per Lead
$2,316.91
Total Ad Spend
30,293
Reach
73,043
Impressions
Objective
Generate high-intent consultation form submissions while maintaining a cost-efficient acquisition strategy within a limited daily ad budget.
Audience Insight
Homeowners considering holiday lighting services respond to premium positioning, strong visual presentation, and urgency-driven messaging during peak booking season.
• Structured campaign around Meta Lead Form objective
• Geo-targeted homeowners within defined service radius
• Developed multiple creative variations to test messaging themes
• Monitored performance and reallocated budget toward highest-performing assets
Strategy
• Produced static and short-form video ad creative
• Wrote conversion-focused copy aligned with premium positioning
• Managed campaign setup, targeting, and optimization
• Continuously monitored performance to maintain cost efficiency
Execution
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The campaign generated consistent, qualified leads while maintaining a competitive cost per acquisition, supporting revenue growth during a high-demand seasonal window.