Thursday Nights
Audience Expansion Campaign | The Local Church
Targeted awareness campaign supporting the launch of a new weekly service designed to reach individuals less likely to attend traditional weekend programming.
Results
764
Profile + Page Visits
8,501
Reach
19,754
Impressions
$0.27
Cost Per Visit
$208.27
Total Ad Spend
Objective
Increase awareness and drive profile traffic among college-age adults and empty nesters to support attendance and engagement during launch.
Audience Insight
Younger adults and empty nesters often face schedule constraints that limit weekend availability. Messaging emphasized flexibility, accessibility, and alternative service timing.
Strategy
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Identified underserved audience segments and tailored messaging accordingly
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Structured campaign around awareness objective optimized for profile visits
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Developed video and static promotional assets aligned with event positioning
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Maintained budget efficiency while maximizing local reach
Execution
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Creative direction and campaign messaging
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Video and static asset deployment
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Geo-targeted local delivery
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Ongoing monitoring to maintain cost efficiency
Impact
The campaign expanded visibility among non-traditional attendees and supported the launch of an alternative service model. It reinforced the effectiveness of segmented outreach and flexible scheduling in audience growth strategy.
