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All in 21 Challenge

Organic Engagement Campaign | Strategist & Creative Lead

When our team needed to drive sustained engagement for a 21-day spiritual challenge, I led the full campaign from strategy to execution — building a system that kept participants actively involved every single day.

Results

12.4k
Views

200+
Booklet Downloads

4%
Engagement Rate

106
IG Channel Members

  • Developed the campaign strategy and engagement framework

  • Defined audience positioning and messaging

  • Designed all visual assets

  • Wrote daily content + promotional copy

  • Managed organic distribution across platforms

  • Tracked performance and optimized content in real time

My Role

Increase daily engagement and drive measurable participation through a structured, time-bound digital campaign.

Objective

Participants respond to consistent cadence, interactive prompts, and clear calls to action that reinforce accountability and progression.

Audience Insight

• Developed a 21-day content calendar aligned with campaign themes
• Integrated resource download CTA within daily content rollout
• Maintained cohesive visual identity across all assets
• Reinforced participation through recurring messaging structure

Strategy

• Produced daily short-form video and static content
• Developed captions and structured engagement prompts
• Managed publishing cadence and audience interaction
• Monitored engagement trends to sustain momentum

Execution

The initiative strengthened daily engagement habits, increased measurable resource participation, and established a repeatable framework for structured organic campaigns.

Impact

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