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All in 21 Challenge

Organic Engagement Campaign

Lead The Local Church’s 21-Day Challenge with a focused organic social campaign designed to drive daily participation, encourage resource downloads, and sustain engagement throughout the duration of the challenge.

Results

12.4k
Views

200+
Booklet Downloads

4%
Engagement Rate

106
IG Channel Members

  • Increase daily engagement and drive measurable participation through a structured, time-bound digital campaign.

Objective

  • Participants respond to consistent cadence, interactive prompts, and clear calls to action that reinforce accountability and progression.

Audience Insight

  • • Developed a 21-day content calendar aligned with campaign themes
    • Integrated resource download CTA within daily content rollout
    • Maintained cohesive visual identity across all assets
    • Reinforced participation through recurring messaging structure

Strategy

  • • Produced daily short-form video and static content
    • Developed captions and structured engagement prompts
    • Managed publishing cadence and audience interaction
    • Monitored engagement trends to sustain momentum

Execution

  • The initiative strengthened daily engagement habits, increased measurable resource participation, and established a repeatable framework for structured organic campaigns.

Impact

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