The Local Church
Role: Communications Coordinator
Timeline: March 2024 – February 2026
Platforms: Instagram & Facebook
Audience Managed: 13,000+ followers
Social Media Case Study
Results (March 2025- February 2026)
20%
Engagement Rate
1.2M
Views
28.6k
Engagement
130k
Reach
1.9k
Link Clicks
+1.6k
Followers
443k
Views
11.2k
Engagements
721
Link Clicks
+48%
Click Growth
Overview
When I stepped into the Social Media Manager role at The Local Church, my goal wasn’t just to “post consistently.” It was to turn a real-life community into a digital one that people could feel.
The Local Church is built on familia — belonging, shared life, and authentic connection. My job was to bring that culture online in a way that didn’t feel corporate, forced, or promotional — but real. Through consistent storytelling, campaign-based structure, and high-impact short-form video, I built a content system that grew organically while strengthening emotional connection.
Publishing 7 times a week (including 2–3 Reels), I focused on content that did three things: reached new people, sparked conversation, and moved audiences toward action. The result was measurable growth, high non-follower discovery, and engagement rates that outperformed industry averages — all while keeping the brand deeply human.
Strategy
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Shifted to community-first storytelling
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Built structured weekly sermon and event campaigns
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Introduced short-form video (2–3 Reels/week) to increase discovery
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Optimized captions and CTAs to drive clicks and next steps
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Maintained a high-volume content system: 7 posts/week (700 posts over 2 years)
Tools: Meta Business Suite, Adobe Suite, Canva, Analytics Reporting
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Increased engagement efficiency and follower growth
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Strengthened brand identity around community and belonging
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Built a scalable, campaign-based content engine
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Turned social platforms into an extension of in-person culture
Impact
Viral Discovery Reel
Created a highly shareable, behind-the-scenes Reel using a strong POV hook and relatable format. Optimized for discovery, this piece reached predominantly non-followers and generated strong share/save behavior — driving true top-of-funnel growth.
13.6k
Views
1,348
IInteractions
14%
Engagement Rate
184.2%
Non-Follow Rate
192
Shares
78
Saves
Identity-Driven Community Post
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dentity-Driven Community Post
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9,408 Views
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335 Interactions
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18.8% Engagement Rate
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Static storytelling content connecting professional identity with faith identity. Designed to humanize the brand and strengthen belonging. Significantly outperformed industry engagement averages (3–6%).
9.4k
Views
335
IInteractions
18.8%
Engagement Rate
19
Shares
Promotional content supporting community group enrollment. Balanced clear call-to-action messaging with culture-driven design to generate meaningful engagement beyond passive views.
Campaign Promotion
5.7k
Views
156
IInteractions
8.6%
Engagement Rate
30
Comments
7
Shares
Community Conversion Reel
Short-form content designed to spark conversation and shareability while expanding audience reach organically.
6.8k
Views
273
IInteractions
62.3%
Non-Follower Rate
39
Comments
22
Shares
