Lead Generation Campign
Drive traffic to The Local Church's Easter landing page.
Easter 2026
Traffic Campaign
Results
2,497
Landing Page Views
$0.21
Cost Per Landing Page View
$518.69
Total Ad Spend
41,000+
Combined Video Plays
Objective
Drive awareness and website traffic leading up to Easter services by increasing qualified landing page visits while maintaining an efficient advertising budget.
Audience Insight
Campaign performance revealed several clear trends:
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Women accounted for approximately 73% of landing page visitors.
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Adults aged 55–64 and 65+ generated the strongest response.
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Video creatives consistently outperformed static graphics, producing the majority of landing page traffic and engagement.
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Developed multiple video and static ad creatives tailored for Easter promotion.
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Wrote campaign copy centered around hope, community, and Easter services.
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Leveraged Meta Advantage+ Audience to improve delivery and expand reach.
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Tested multiple creative variations to identify top-performing assets.
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Optimized campaigns daily and reallocated budget toward the highest-performing creatives.
Strategy
Managed campaign setup, creative deployment, audience optimization, budget pacing, and ongoing performance analysis throughout the campaign. Continuous monitoring allowed creative and budget adjustments that improved overall campaign efficiency.
Execution
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The campaign generated 2,497 landing page views while maintaining an average cost of $0.21 per landing page viewacross more than $518 in ad spend. Through continuous creative testing and optimization, the strongest-performing video assets were identified and scaled, resulting in 41,000+ video plays and a highly cost-efficient traffic campaign leading into one of the church's largest annual events.
Impact
