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CampaignStrategy

Allin 21 Challenge 
Organic Engagement

21-day organic content initiative driving daily participation, 200+ resource downloads, and sustained engagement through structured rollout strategy.

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Thursday Nights 
Audience Expansion

Targeted awareness campaign designed to reach underserved audience segments, generating 764 profile visits at $0.27 per visit.

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Christmas Decor
Paid Lead Generation

Paid digital campaign generating 155 qualified leads at $14.95 cost per lead during peak seasonal demand.

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JetBlue Campaign Concept (Zimmerman Advertising)

Integrated campaign concept developed during agency internship experience, focused on brand alignment and structured promotional strategy.

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